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Home Improvement Lead Generation: SEO Tutorial - Keyword Research

Learn how to do #keywordresearch for your search engine optimization. I will take you step by step on the process we use when it comes to picking the correct keywords and target market. We do this for every client that hires us and now we want to show you how you can do it yourself. Don't have time to do it yourself? We now offer #SEO a la carte services. Check out our gig here: https://squareup.com/store/seo-and-webdesign-services/item/keyword-research?square_lead=item_embed We specialize in #homeimprovementmarketing and #homeimprovementleadgeneration. #SEO is for any business so if you have any questions about #marketing your business online call us anytime! 909.375.6677 Website: https://www.homeimprovementmarketing.org/ https://nextevolutiononline.com/

Email Subject Lines To Help You Get More Attention

Sending an email for marketing can be hit or miss in these modern times. You could send the world’s greatest email, but if the title isn’t good, you will not get opened. Tons of emails get through to people’s inboxes and are either immediately deleted or they are never opened. You don’t want to get lost in the shuffle of emails that are dumped. To ensure that you are getting more traction in email marketing, take into account a few ideas to help you with formulating email subject lines that are going to pay off dividends.

Simple and To The Point

The first thing that you should consider is simple, get to the point. Your email should get to the point and that’s it. Don’t overthink this, don’t go vague, think about what you’re sending, why you’re sending it, and who will see it. Going straightforward will increase the open ratio by a large margin. If someone knows exactly what you’re talking about by just reading the title, your efforts will not get lost.

Humor Can Work Sometimes

Think of humorous titles, and you may find that they will get open. However, you need to test this out on your own. Send yourself an email and see what it looks like from your phone and computer. Think of puns, and relatable content that you can add, but don’t go too abstract. Humor should not be dull, and it should not be forced, it should come from a funny place. Humor can be rough to figure out, but if you can work with a few ideas, you’ll come up on a simple solution in time.

The Shock Title

When in doubt, shock people with an action grab. You could be crude if you know that your audience is going to appreciate that. Or you could hit hard by creating a villain out of something you’re against. Think about what you’re trying to market, and use shock to help you create a title. Say something sucks, for instance, and then say what they need to avoid being looped into something deemed to suck. “Marketing Sucks: Here’s What’s Better” is a good example of what you can do to with this.

Numbered Lists Work

No matter how annoying some people think lists are, they work. Starting an email title with a number, and then going through a list may get people to open up what you are sending faster. Just use simple numbers to start, and see what works best. Try 3, 7, or even 20 list items, and only put half of them in the email, with the other half at a link of your choosing. Either way, this and the other tips mentioned could help you get more email opened, today.

Online Marketing by http://www.nextevolutiononline.com/

Facebook Advertising Tips To Get More Attention

Facebook is one of the most powerful websites in the world. If you are not using it for helping your business grow, then you’re leaving out a large section of niche audiences around the world. To ensure that your business grows by leaps and bounds, consider using Facebook advertising, and the following tips to your advantage. These are going to pay off dividends, especially when you fall in line with the standards set by the social media website.

Work Within The Free Tutorial

Many business owners just want to get through and post ads. That’s not bad, but it’s not the best idea if you’re a novice. To gain traction, you should look at using the free tutorials that are found within the page. Once you log in, look at the FAQ and tutorial sections of the Facebook advertising hub. You’ll find that there is a lot of information to explore, and you can become an expert in an afternoon.

Consider Offers First

One of the best things that you can do with the advertising in this social media site is that you can put up offers. You can set up limited time coupon offers that will send people to your website. Setting these up with a simple image, and an expiration date can bring about a great deal of sales to your page. When ad blindness sets in, a good discount on products and services will open up the flood gates.

Boost Your Posts

Within the confines of ad space, you can make sure that your posts are boosted. What this does is simple. You’ll be able to put your post at the top of everyone’s feed within a certain demographic. If your targeting men between the ages of 18 and 24 in Los Angeles, you can boost your post to only hit profiles that meet that criteria. That could very well give you a deluge of traffic like no other.

Hire An Expert

If you’re lost in the shuffle of information, don’t panic. You can hire an expert. By setting up an “admin” for your advertising hub, you can have someone else work on the ads and rely on their expertise to get the most out of your budget. You’ll find that marketing experts can help you harness the power of Facebook’s ad placements, without breaking the bank.

Use Multiple Images

One of the best things that you can do with Facebook advertising is simple, use images. Use multiple images, and cross test promotions. The more you test out, the more likely you are to get interaction. Test several things and make sure that you keep working with a little trial and error to see what works for your page and what doesn’t.

Content Promotion Strategies That Work

Content is king. This is the adage that will not go away. If you’re looking to create any sort of web presence, you’re going to need to work within the confines of that adage all the time. Without it, you will be lost in an ocean of competition. There’s a lot to this, and while it is easy to just focus on “one” aspect of marketing, you’ll need to consider the big picture. There’s a lot of content strategies that you can chase, but which ones actually work? That’s what the break down below will reveal. These explosive options will show you just how important this element is for your internet marketing solutions. 

Weekly Reviews 

When you’re working with content, you will be throwing so much information out at people that you will no doubt going to have some visitors lost. Not everyone is going to read every post that you throw up on your site. To ensure that you are not losing everyone, utilize weekly reviews or “roundups”. These are simple posts that have links in them. Put links to what you did that week, in terms of posts, and then link to interesting articles about the industry that you’re promoting. Done right, this will generate interest to what you’re doing, and will remind people of posts that they may have glossed over previously. 

Utilize Google Plus

People dismiss Google Plus as a failed social network. However, there are still millions of people using it, and within the branches are pages known as “communities”. While others chase leads in other directions, take time to look at what Google Plus has to offer you. You’ll find that within the communities’ feature, for instance, you can find individuals that are interested in niches that are narrowed down by keyword, and much more. Jump in, comment, post, and share links. You’ll gain valuable traffic. 

Harness Subreddits For Traffic

Here’s the thing, you have to be very careful with what you link and how you link within Subreddits, and Reddit in general. It’s easy to get banned there. Submit links for your site, and other sites as well. Try to spread around what you’re sharing, and remain active. Like other people’s posts, comment, share, and be a part of the community. If you do that, your posts will in turn get linked, updated, and will not get ignored. 

The above 3 content promotion strategies are just the tip of the proverbial iceberg. There’s a lot more to explore, including social networks, gust blogging, PPC advertising, and beyond. Start with the above, and continue to push for more attention online. 

Types of Headlines That Get The Most Traffic Today

As you build content marketing collateral for your website, you’re going to find that there are a lot options at your disposal. There are various types of headlines that you’re no doubt going to want to push forward. Referred to as titles, you will find that the way that you title your posts dictates how big your audience will be after you publish the items. After exploring the most popular of options, there are a few things that you will no doubt want to consider in regards to the most traffic getting pieces of content marketing.

The Top Anything List Works Amazing 

When it comes to posting lists, you’re going to find that people will read them no matter how many you have. Top 5 lists obviously are huge, but if you go above and beyond to different numbers, you will see a huge increase. If you can get through posting a top 25 or even top 50 list, expect to see a huge jump in your traffic down the line. Lists are great, and can bring about a lot of traffic in just about any niche that you can think about today.

Give Stuff Away 

Whenever a title or headline uses the words “Free” or “Win”, the traffic jumps. Giving stuff away is a good thing, especially when you give something away of extra value. The more valuable the prize may be, the better the traffic is going to be in terms of a response. Giving things away has an inherent value to the reader, as they will be able to get something in favor of reading, and interacting with your website or social media profile. There’s a little give and take here, but in the end, everyone wins.

Video Works Very Well In Social Media

Social media titles are great, but if you have a video, expect a rush of interaction. People love videos across social network, and it can drive traffic to all new ends. Different audiences enjoy various types of posts, but video captures more views, hits, and interactions than any other type of content you can post on social sites.

Images Work Amazingly Well 

One of the biggest ways to get search engines to find you, and get more traffic overall is to use images. Using unique, well-lit images can get you a lot of hits fast. The key is to make sure that you work with SEO to highlight each upload you create for your site. Images rarely fail to get attention online, especially when they are unique, and used as part of content marketing elements. Mix media by adding an info graphic to your portfolio and you’ll see huge gains.

Steps To Create Content That Actually Gets Traffic

Creating marketing collateral can be tough. However, you don’t have to reinvent the wheel. You just have to know how to create niche elements that are going to pay off. You want traffic to hit your page, but you can’t just publish things that are out of your head, without a simple marketing plan. Too often, people write good content, but no one sees it. If you want to reverse that trend, you need to look into creating content based on a few simple steps. The following will help you get moving forward into a good groove of updates. 

Look For Popular Posts

The first thing that you can do is simple, look for powerful, popular posts in the niche you’re in. This can be done by seeking out blogs, and updates across article marketing websites. Your goal is to find things that come up first in search engines, show up in Wikipedia as footnotes, and more. If you can do this, you will find that your ideas will be easy to work with. You can even go as far as to rewrite existing pages and posts and make them your own. Change the title, and personalize all the content, and you’ll have a serious piece of content to promote your site with ease. 

Look At Social Bookmarking Websites

Social bookmarks are alive and well. You will find them across the internet, and one of the biggest pages include Digg and Reddit. Look at what is getting posted on these pages, and you will have a lot of ideas for blog posts and articles. If you want to get into a “niche” element, look at sub-categories on each site. If you do just that, you’ll find so many topics that you will never run out of ideas for content creation. 

Create Lists Beyond The Normal 5 or 10 

Stop working with top 5 or top 10 lists. Instead, focus on creating top 11 or top 19 or even 23 lists. Create different numbers, and try to go above and beyond what others are doing. If you really want to post epic posts, create top 50 or even top 100 lists and promote them across the internet. Lists are still one of the most powerful forms of content marketing that you can create. Whether it’s a simple list of ideas that you have, or it’s a list of images, tips, or things along those lines, you can easily create marketable content if you go beyond top 5 or 10 lists. 

Content Marketing Specialists