Email Subject Lines To Help You Get More Attention

Sending an email for marketing can be hit or miss in these modern times. You could send the world’s greatest email, but if the title isn’t good, you will not get opened. Tons of emails get through to people’s inboxes and are either immediately deleted or they are never opened. You don’t want to get lost in the shuffle of emails that are dumped. To ensure that you are getting more traction in email marketing, take into account a few ideas to help you with formulating email subject lines that are going to pay off dividends.

Simple and To The Point

The first thing that you should consider is simple, get to the point. Your email should get to the point and that’s it. Don’t overthink this, don’t go vague, think about what you’re sending, why you’re sending it, and who will see it. Going straightforward will increase the open ratio by a large margin. If someone knows exactly what you’re talking about by just reading the title, your efforts will not get lost.

Humor Can Work Sometimes

Think of humorous titles, and you may find that they will get open. However, you need to test this out on your own. Send yourself an email and see what it looks like from your phone and computer. Think of puns, and relatable content that you can add, but don’t go too abstract. Humor should not be dull, and it should not be forced, it should come from a funny place. Humor can be rough to figure out, but if you can work with a few ideas, you’ll come up on a simple solution in time.

The Shock Title

When in doubt, shock people with an action grab. You could be crude if you know that your audience is going to appreciate that. Or you could hit hard by creating a villain out of something you’re against. Think about what you’re trying to market, and use shock to help you create a title. Say something sucks, for instance, and then say what they need to avoid being looped into something deemed to suck. “Marketing Sucks: Here’s What’s Better” is a good example of what you can do to with this.

Numbered Lists Work

No matter how annoying some people think lists are, they work. Starting an email title with a number, and then going through a list may get people to open up what you are sending faster. Just use simple numbers to start, and see what works best. Try 3, 7, or even 20 list items, and only put half of them in the email, with the other half at a link of your choosing. Either way, this and the other tips mentioned could help you get more email opened, today.

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