Content is king. This is the adage that will not go away. If you’re looking to create any sort of web presence, you’re going to need to work within the confines of that adage all the time. Without it, you will be lost in an ocean of competition. There’s a lot to this, and while it is easy to just focus on “one” aspect of marketing, you’ll need to consider the big picture. There’s a lot of content strategies that you can chase, but which ones actually work? That’s what the break down below will reveal. These explosive options will show you just how important this element is for your internet marketing solutions.
Weekly Reviews
When you’re working with content, you will be throwing so much information out at people that you will no doubt going to have some visitors lost. Not everyone is going to read every post that you throw up on your site. To ensure that you are not losing everyone, utilize weekly reviews or “roundups”. These are simple posts that have links in them. Put links to what you did that week, in terms of posts, and then link to interesting articles about the industry that you’re promoting. Done right, this will generate interest to what you’re doing, and will remind people of posts that they may have glossed over previously.
Utilize Google Plus
People dismiss Google Plus as a failed social network. However, there are still millions of people using it, and within the branches are pages known as “communities”. While others chase leads in other directions, take time to look at what Google Plus has to offer you. You’ll find that within the communities’ feature, for instance, you can find individuals that are interested in niches that are narrowed down by keyword, and much more. Jump in, comment, post, and share links. You’ll gain valuable traffic.
Harness Subreddits For Traffic
Here’s the thing, you have to be very careful with what you link and how you link within Subreddits, and Reddit in general. It’s easy to get banned there. Submit links for your site, and other sites as well. Try to spread around what you’re sharing, and remain active. Like other people’s posts, comment, share, and be a part of the community. If you do that, your posts will in turn get linked, updated, and will not get ignored.
The above 3 content promotion strategies are just the tip of the proverbial iceberg. There’s a lot more to explore, including social networks, gust blogging, PPC advertising, and beyond. Start with the above, and continue to push for more attention online.
