Types of Headlines That Get The Most Traffic Today

As you build content marketing collateral for your website, you’re going to find that there are a lot options at your disposal. There are various types of headlines that you’re no doubt going to want to push forward. Referred to as titles, you will find that the way that you title your posts dictates how big your audience will be after you publish the items. After exploring the most popular of options, there are a few things that you will no doubt want to consider in regards to the most traffic getting pieces of content marketing.

The Top Anything List Works Amazing 

When it comes to posting lists, you’re going to find that people will read them no matter how many you have. Top 5 lists obviously are huge, but if you go above and beyond to different numbers, you will see a huge increase. If you can get through posting a top 25 or even top 50 list, expect to see a huge jump in your traffic down the line. Lists are great, and can bring about a lot of traffic in just about any niche that you can think about today.

Give Stuff Away 

Whenever a title or headline uses the words “Free” or “Win”, the traffic jumps. Giving stuff away is a good thing, especially when you give something away of extra value. The more valuable the prize may be, the better the traffic is going to be in terms of a response. Giving things away has an inherent value to the reader, as they will be able to get something in favor of reading, and interacting with your website or social media profile. There’s a little give and take here, but in the end, everyone wins.

Video Works Very Well In Social Media

Social media titles are great, but if you have a video, expect a rush of interaction. People love videos across social network, and it can drive traffic to all new ends. Different audiences enjoy various types of posts, but video captures more views, hits, and interactions than any other type of content you can post on social sites.

Images Work Amazingly Well 

One of the biggest ways to get search engines to find you, and get more traffic overall is to use images. Using unique, well-lit images can get you a lot of hits fast. The key is to make sure that you work with SEO to highlight each upload you create for your site. Images rarely fail to get attention online, especially when they are unique, and used as part of content marketing elements. Mix media by adding an info graphic to your portfolio and you’ll see huge gains.

Steps To Create Content That Actually Gets Traffic

Creating marketing collateral can be tough. However, you don’t have to reinvent the wheel. You just have to know how to create niche elements that are going to pay off. You want traffic to hit your page, but you can’t just publish things that are out of your head, without a simple marketing plan. Too often, people write good content, but no one sees it. If you want to reverse that trend, you need to look into creating content based on a few simple steps. The following will help you get moving forward into a good groove of updates. 

Look For Popular Posts

The first thing that you can do is simple, look for powerful, popular posts in the niche you’re in. This can be done by seeking out blogs, and updates across article marketing websites. Your goal is to find things that come up first in search engines, show up in Wikipedia as footnotes, and more. If you can do this, you will find that your ideas will be easy to work with. You can even go as far as to rewrite existing pages and posts and make them your own. Change the title, and personalize all the content, and you’ll have a serious piece of content to promote your site with ease. 

Look At Social Bookmarking Websites

Social bookmarks are alive and well. You will find them across the internet, and one of the biggest pages include Digg and Reddit. Look at what is getting posted on these pages, and you will have a lot of ideas for blog posts and articles. If you want to get into a “niche” element, look at sub-categories on each site. If you do just that, you’ll find so many topics that you will never run out of ideas for content creation. 

Create Lists Beyond The Normal 5 or 10 

Stop working with top 5 or top 10 lists. Instead, focus on creating top 11 or top 19 or even 23 lists. Create different numbers, and try to go above and beyond what others are doing. If you really want to post epic posts, create top 50 or even top 100 lists and promote them across the internet. Lists are still one of the most powerful forms of content marketing that you can create. Whether it’s a simple list of ideas that you have, or it’s a list of images, tips, or things along those lines, you can easily create marketable content if you go beyond top 5 or 10 lists. 

Content Marketing Specialists

Dealing With Your Online Reputation The Right Way

With the internet comes a lot of different elements that you may not be ready to deal with. First and foremost, you will have to deal with opinions. With the ubiquitous nature of connection to thoughts and opinions online, millions of people have their opinions posted on a variety of different websites. Your online reputation could be on the line and you may not even know it. The online critic can shut down your business, especially on powerful platforms that do not delete negative opinions of your product, service, or anything that you’re doing. To manage your reputation, and make sure things don’t get too bad for your efforts, consider the following simple tips.

Keep Watch Over Your Reputation 

The first thing that you need to do is simple, look to see what people are saying, if anything. Many business owners don’t even know that their companies are getting reviews online. You need to look for pages where businesses are reviewed, and read what people are saying. You have to understand that these individuals influence other’s opinions, and therefore you should take them seriously. Some things you can fix, others, you’ll have to really think about in order to address. Most of the time you cannot address them within the page, so you’ll have to be very careful as to how you move forward.

Managing Reputation 

Once you know that you’re getting reviewed on pages, welcome your patrons to give their opinion on what you do. Don’t outright task them for positive reviews, but if you give good customer service, they’ll return the favor. You just have to promote the sites that you’re listed on, and tell them to review their experience, good or bad. Doing just a little nudging can pay off dividends in regards to making sure that your reputation rises to all new levels.

Play The Game

The best thing that you can do to help promote your business, and keep reviews coming in is to simply pay for them. No, not the reviews themselves. Pay for promotional consideration within the review sites themselves. You’ll find that by simply working with them, you’ll be able to leverage more opinions, reviews, and positive experiences down the line. This compared to not paying for ads and placements in search results is night and day. If you pay just a small fee, you will see a huge increase in the reach that your business can have, and sometimes, in a short length of time.

Creating A Content Promotion Plan That Works

Content marketers don’t usually consider the promotion of the things that they create. They often times just focus on the actually building of the content that they want to promote. If you don’t have a secondary element to your content, you are going to find that it will get ignored. Your campaign for marketing has to come through the use of planning, promotion, and creation all the same. With that in mind, consider the following path that will help you gain the upper hand in terms of traffic, and audience participation.

Know Your Audience

The first thing that you need to consider is whom you’re trying to reach. You should know your audience well enough to put out content that they will actually want to read. It’s easy to put up a random article or blog post, but if people aren’t searching for it, you’re doing nothing but putting up random content. Focus on whom you’re trying to reach and how you’re trying to reach them. If you can figure out the audience, you will be able to target them directly and see results come through fast.

What Are You Trying To Create? 

As you learn about your audience, make sure that you consider what you want to offer your audience in terms of your content. Content creation without a clear message is tough to deal with, simple as that. You need to figure out what you want to push, whether it’s an article, blog post, info graphic, eBook, or any type of content. If you have an idea as to what you want to create, you’ll have an easier time putting out collateral. If you do not know your audience, and you don’t know what message you want to send, you will lose out on the benefits that come with this.

Start Promoting Upcoming Content via Social Networking

The big thing that marketers forget about is promoting their upcoming content. If you’re working on a new article, or series of blog posts, put out messages on social media and through your email list about it. Promote the launch of a new series, new eBook, and any content that you want people to see. Start promoting it lightly, and see if anyone interacts with you. You’ll find that you can drive traffic upon launch, if people have been seeing you promote updates up to 2 weeks beforehand.

Pay For Promotion 

At the end of the day, you’re going to want to pay for the promotion of your content updates. Paying for promotion is a good thing, and it can drive value to your content updates. Make sure that you set a budget, and you push it through various mediums. Done right, this, and the rest of the tips mentioned above will ensure that anything you create, will not fall into the abyss of the internet’s forgotten updates.

Orange County SEO Experts